Does Google understand your business?

Google does not only rank pages. It tries to understand entities.

For a business, that means your website should answer three questions clearly.

• What are you?
• What category do you belong to?
• How are you different?

If those answers are clear, search engines can be more confident about when to recommend you.

If they are vague, search engines have to guess.

A quick check

Search your own business.

• Does a knowledge panel appear?
• Is the category accurate?
• Are your entity signals clear?

Before chasing more traffic, make sure Google understands what you already do.