Ben Spooner

Helping businesses become easier to find and trust

Being discovered online is not the result of one thing. It is the cumulative effect of many signals working together over time.

Understanding signals

Your website sends many signals that influence how easily people and search engines discover and trust it.

There are no shortcuts. Visibility comes from the consistent accumulation of positive signals over time.

To make them easier to understand, I group these signals into five categories.

0%Overall score

  1. Discover

  2. Understand

  3. Trust

  4. Help

  5. Improve

Hi, I'm Ben.

I'm here to make sure your website continues to work hard for you, today in the age of AI.

As well as getting you found in search engines like Google, I boost your visibility in engines like Chat GPT, Claude, and Gemini.

This is my USP, I stay up-to-date with emerging technologies and apply game-changing insights to your digital world.

Clients love working with me because I make complex problems feel simple, and focus on enduring results over quick fixes.

Outside of work I love playing music, cooking stews and doing dad-things.

  • Content-managed websites
  • Custom CMS builds
  • Client portals
  • Availability management
  • Booking systems
  • Stripe payment workflows
  • Email automation
  • Internal dashboards
  • SEO and content tooling
  • Interactive learning platforms
  • Content-managed websites
  • Custom CMS builds
  • Client portals
  • Availability management
  • Booking systems
  • Stripe payment workflows
  • Email automation
  • Internal dashboards
  • SEO and content tooling
  • Interactive learning platforms

Client feedback

1/2
“An absolute joy to work with - incredibly prompt with changes and the perfect balance of my input and his professional expertise.”
Becky CF.Connection Clinic
“He understood what the site needed beyond design: structure, usability, performance, and how it would be maintained over time.”
Hayley S.Mother's Memoirs

Curious whether your website could be improved?