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ReviewWebsite and offer
Positioning, pages, structure, content, and useful changes made in focused rounds.
Review, improve, repeat.
Websites are living operational systems. To keep them alive requires someone to continually review and improve all areas of the website stack, which goes far beyond the visible site.
Selected projects.
Founder
CopyLint
A custom auditing engine for checking copy, metadata, terminology, and consistency across pages.
Client
Connection Clinic
A new therapy practice website built around trust, service clarity, and long-term maintainability.
Practice system
GoAgain
A single-page progressive web app for rhythm practice, built as an interactive product rather than a conventional website.
What clients say.
“An absolute joy to work with - incredibly prompt with changes and strikes the perfect balance between asking for my input and sharing his professional expertise.”
Becky CF.
Connection Clinic
“He understood what the site needed beyond just the design - structure, usability, performance, and how it would be maintained over time.”
Hayley S.
Mother's Memoirs
Things I've been thinking about.
MODERN WEB · OPERATIONS
The problem with “finished” websites
One of the stranger ideas in web development is the idea of the “finished” website.
A business launches a redesign, signs off the final round of amends, pushes everything live, and from that point onward the website is often treated as complete. Attention moves elsewhere. The project is done.
Except it usually isn’t. Content changes. Services evolve. Search behaviour shifts. Dependencies age. The website keeps moving whether anyone actively maintains it or not.
How I got here.
Before moving into modern web work, my life was centred around music. I taught drums and piano privately, performed at festivals, and composed for some animated films.
One project I’m especially proud of was Beginner to Composer In 14 Days. It came from a gap I kept seeing in music education - students were often taught pieces and theory in isolation, with little to no focus on composition or improvisation. My view was always that creativity should start from day one, not after years of study.
So I built a step-by-step method around that idea, taking students from absolute beginner to writing their own music on a real lead sheet.
That way of thinking carried naturally into web work. I enjoy understanding the real problem, building the right structure around it, and turning something complex into something clear, useful and manageable.
I still maintain music projects alongside client work - music is still very much in my bones - but my focus today is building and maintaining modern websites.