Founder
Things I build, and keep healthy.
Main builds
- Modern websites for independent businesses, practices, and small teams
- Fast, maintainable Next.js builds with clear content and conversion paths
- Booking, enquiry, payment, CMS, and content flows that feel joined up
Retainers
- Ongoing website QA: SEO, indexing, performance, analytics, and content checks
- Regular fixes, improvements, and operational monitoring after launch
- Private tooling for search visibility, copy audits, migrations, DNS, APIs, and the awkward bits
Operational layer
A private search visibility system for the sites I build and look after.
An operational platform for maintaining and improving the search performance of multiple websites.
Selected projects.
Client
Connection Clinic
Collaboration
Mothers Memoirs
Things I've been thinking about.
Become a multi-instrumentalist. It’s easier than you think
What is a multi-instrumentalist?
Wikipedia defines a multi-instrumentalist as:
“a musician who plays two or more musical instruments at a professional level of proficiency” - Wikipedia
Notice the word ‘proficiency’. In Wikipedia’s view multi-instrumentalists have to be experts, not just on one instrument but on all of them - no easy feat. There’s no denying it’s incredible to watch and listen to musicians who have mastered their craft, however I prefer to think of multi-instrumentalists as ‘musically fluent’ rather than proficient. Fluency is a very different proposition, a more attainable one. Where proficiency is reserved for the few, fluency is open to all…
Labs.
Practice system
GoAgain
A rhythm-based practice system for training timing, focus, and musical fluency.
How I got here.
I started in music - teaching, performing, writing, and later publishing a book on learning piano through composition.
Beginner to Composer In 14 Days
Through writing the book I became more interested in systems, workflows, and the stuff happening behind the scenes.
That eventually pulled me into software. Now I build websites, tooling, and operational systems that are designed to stay maintainable long after launch.
Music still takes up a big part of my life too - especially composition learning, and writing.
