Build a content library

Start with questions

Write about the questions customers genuinely ask.

Prioritise topics that are frequent, relevant, within your expertise and valuable to customers.

One question. One article.

Answer one question per article.

Build larger topics by connecting related articles over time.

Create the best answer

Write the clearest answer available.

Answer early. Make it easy to scan. Cover the wider topic. Support claims with examples and evidence.

Add something only you know

Include first-hand experience, original research, case studies or unique insights.

Publish consistently

Quality beats quantity.

Build your library one useful article at a time.

Measure success

Good content:

• Helps people.
• Builds trust.
• Generates enquiries.
• Improves visibility.