Writing
Writing
Notes on visibility, systems, search, AI and things I'm building.
3 pieces
01
Case study · Systems
The hidden engineering behind a £1 test booking
What a £1 test booking revealed about booking holds, Outlook, Stripe refunds, idempotency and database migrations.
02
Case study · Systems
Adding Outlook to a booking system without making Outlook the booking system
How Connection Clinic uses Outlook to inform availability while keeping bookings authoritative inside its own platform.
03
Case study · Systems
Why we built our own booking platform
How a limitation in third-party software led Connection Clinic to build its own therapist booking platform.