You don't need completely original ideas.

One of the biggest misconceptions in SEO is that every article has to say something nobody has ever said before.

It does not.

I think about it like covering a song.

As a musician, I often play songs written by other people. Even when I try to play them exactly as recorded, they never come out identical. My timing is different. My phrasing is different. The dynamics change.

Writing works the same way.

A useful idea can become original when it passes through your experience, judgement and voice.

That does not mean rewriting what already exists and calling it new.

It means adding perspective.

Explain what you have seen. Use examples from real work. Say what you think. Show the constraint, tradeoff or mistake that changed your view.

Originality is not always invention.

Often, it is perspective made clear.