Ben Spooner
Tools

Visibility · Audit

Visibility Audit

Assess a website using the Visibility Framework. Find what deserves attention and decide what to improve next.

Read the framework

Use a public page you want people to discover. We check this page and its robots rules, then guide you through the wider website. Results are not saved. Refreshing, leaving this page or starting again clears your answers.

01

Foundation

Make sure your website can be accessed, understood and used.

02

Authority

Give people and search engines confidence in what you say.

03

Originality

Publish something that could not exist in quite the same way without you.

04

Reputation

Become recognised beyond your own website.

Five automated observations. Ten guided questions. No overall score.