01
Foundation
The technical baseline every website needs before anything else can work.
Automated
- Discoverability
- Indexability
- Clarity
- Usability
- Structure
- Measurement
This is what we check automatically.
Helping businesses become easier to find and trust
Being discovered online is not the result of one thing. It is the cumulative effect of many signals working together over time.
SEO isn't one thing.
It's four.
Every website needs a technical foundation. Without it, nothing else can work.
Everything else - Authority, Originality and Reputation - builds on that foundation.
There are no shortcuts. Visibility comes from the consistent accumulation of positive signals over time.
Our free Foundation Check audits the technical baseline your website depends on. Run it above
02
Authority
Give people and search engines confidence that you know what you're talking about.
Manual review
- Experience
- Expertise
- Credentials
- Evidence
- Team
- Case studies
Learn more about authority signals
03
Originality
Publish something people cannot find elsewhere.
Manual review
- Information gain
- Research
- Real-world insight
- Perspective
- Tools
- Case studies
Learn more about originality signals
04
Reputation
Become recognised beyond your own website.
Manual review
- Reviews
- Mentions
- Editorial links
- Recommendations
- Brand searches
- Citations
Learn more about reputation signals
Hi, I'm Ben.
I'm here to make sure your website continues to work hard for you, today in the age of AI.
As well as getting you found in search engines like Google, I boost your visibility in engines like Chat GPT, Claude, and Gemini.
This is my USP, I stay up-to-date with emerging technologies and apply game-changing insights to your digital world.
Clients love working with me because I make complex problems feel simple, and focus on enduring results over quick fixes.
Outside of work I love playing music, cooking stews and doing dad-things.
- Content-managed websites
- Custom CMS builds
- Client portals
- Availability management
- Booking systems
- Stripe payment workflows
- Email automation
- Internal dashboards
- SEO and content tooling
- Interactive learning platforms
- Content-managed websites
- Custom CMS builds
- Client portals
- Availability management
- Booking systems
- Stripe payment workflows
- Email automation
- Internal dashboards
- SEO and content tooling
- Interactive learning platforms
Featured · SEO
2026
Three ways to become easier to recommend
Search has shifted from ranking pages to recommending businesses. Authority, originality and reputation are the three principles I think matter most.
Latest · SEO
AI doesn't optimise for keywords. It looks for evidence.
AI systems appear to place greater emphasis on evidence, clarity and trust than keyword matching alone.
Client feedback
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